Three Wallaroos players standing arms crossed on the pitch at GIO Stadium, Canberra, in front of the 'A Career in Australian Mining' big screen

Industry Advocacy

MCA × Wallaroos

Client: Minerals Council of Australia
Year: 2025
Location: Canberra, Australia
Services: Brand FilmPhotographySocial Cutdowns

A stadium activation for the Minerals Council of Australia's 'A Career in Mining' campaign, produced with the Wallaroos women's rugby team via Launchpad Digital.

The Minerals Council of Australia partnered with the Wallaroos to front its 'A Career in Australian Mining' campaign - encouraging young women to consider mining as a career path.

Stage Two shot the activation pitchside at GIO Stadium in Canberra, capturing the players against the stadium's big screen for a content package delivered across broadcast and social formats, via agency Launchpad Digital.